{"id":701,"date":"2007-08-14T21:40:01","date_gmt":"2007-08-14T19:40:01","guid":{"rendered":"http:\/\/staging.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem"},"modified":"2008-04-12T19:16:43","modified_gmt":"2008-04-12T17:16:43","slug":"internetova-reklama-v-malem","status":"publish","type":"post","link":"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem","title":{"rendered":"Internetov\u00e1 reklama v mal\u00e9m"},"content":{"rendered":"<p><em>Sl\u00edbil jsem, \u017ee nap\u00ed\u0161u n\u011bco o\u00a0syst\u00e9mu Mr.Linx a tro\u0161ku m\u011b p\u0159edb\u011bhl Patrick Zandl v\u00a0jeho \u010dl\u00e1nku <a href=\"http:\/\/www.marigold.cz\/item\/nakoupit-internetovou-reklamu-neni-takova-sranda\">Nakoupit internetovou reklamu nen\u00ed takov\u00e1 sranda<\/a>, kter\u00fd se dan\u00e9ho t\u00e9matu docela dot\u00fdk\u00e1.<\/em><\/p>\n<p>Prod\u00e1vat reklamn\u00ed prostor byl v\u00a0\u010desk\u00fdch zem\u00ed docela probl\u00e9m\u00a0\u2013 alespo\u0148 pro majitele mal\u00fdch web\u016f. Jeden takov\u00fd jsem m\u011bl\u00a0\u2013 pro p\u0159edstavu generoval asi 100.000\u00a0zobrazen\u00ed m\u011bs\u00ed\u010dn\u011b. Pokud jste cht\u011bli n\u011bco z\u00edskat, tak jedin\u011b v\u00fdm\u011bnnou reklamu (j\u00e1 zobraz\u00edm tv\u016fj banner, kdy\u017e ty zobraz\u00ed\u0161 m\u016fj), nebo podeps\u00e1n\u00edm smlouvy nap\u0159\u00edklad s\u00a0<strong>Mr.Linx<\/strong> a oni pak nab\u00edzeli v\u00e1\u0161 prostor k\u00a0p\u0159eprodeji. Pamatuji si, \u017ee jsem m\u011bl p\u0159edt\u00edm je\u0161t\u011b smlouvu s\u00a0<strong>MIA<\/strong>\u00a0\u2013 ale cht\u011bli po m\u011b statistiky p\u0159es iAudit (tu\u0161\u00edm) a to bylo mimo m\u00e9 mo\u017enosti. Ka\u017edop\u00e1dn\u011b ani jedna z\u00a0t\u011bchto firem mi nezajistila v\u00fdd\u011blek by\u0165 jen jedn\u00e9 koruny.<\/p>\n<p><strong>Mr.Linx<\/strong> m\u011bl v\u0161ak jednu vtipnou a u\u017eite\u010dnou funkci\u00a0\u2013 v\u00a0prvn\u00ed \u0159ad\u011b jste si mohli kredity (zobrazen\u00ed) \u0161et\u0159it na hor\u0161\u00ed \u010dasy nebo na v\u011bt\u0161\u00ed kampan\u011b a za druh\u00e9 jste mohli kredity p\u0159ev\u00e1d\u011bt z\u00a0\u00fa\u010dtu na \u00fa\u010det. V\u0161iml jsem si pak, \u017ee na aukce.cz se s\u00a0t\u011bmito kredity pom\u011brn\u011b \u00fasp\u011b\u0161n\u011b obchoduje a rozhodl jsem se j\u00edt stejnou cestou\u00a0\u2013 nasadil jsem cenu pod 40\u00a0K\u010d za tis\u00edc zobrazen\u00ed a majitel\u00e9 jin\u00fdch web\u016f, kte\u0159\u00ed pot\u0159ebovali levnou reklamu mi mohli utrhat ruce. A\u00a0proto\u017ee kredit\u016f jsem m\u011bl najednou m\u00e1lo, za\u010dal jsem v\u00a0omezen\u00e9m mno\u017estv\u00ed kupovat od dal\u0161\u00edch mal\u00fdch weba\u0159\u016f.<\/p>\n<p>Ofici\u00e1ln\u011b si z\u00e1jemci mohli <em>stejn\u011b<\/em> kvalitn\u00ed bannery koupit od provozovatele za \u010dty\u0159n\u00e1sobek. Ch\u00e1pu, \u017ee firma m\u011bla n\u011bjak\u00e9 n\u00e1klady a \u017ee nemohli j\u00edt pod cenu, na druhou stranu je toto zbo\u017e\u00ed nic nest\u00e1lo a lep\u0161\u00ed prodat levn\u011b, ne\u017e nijak a u\u0161l\u00fd zisk generovat jin\u00fdm zp\u016fsobem. Pro m\u011b to znamenalo jedno\u00a0\u2013 m\u00edsto 0\u00a0K\u010d na smlouvu, jsem najednou generoval a\u017e kolem 6000\u00a0K\u010d m\u011bs\u00ed\u010dn\u011b\u00a0\u2013 p\u0159\u00edjemn\u00e9 kapesn\u00e9 nav\u00edc. Samoz\u0159ejm\u011b v\u0161e na fakturu a poctiv\u011b zdan\u011bn\u00e9.<\/p>\n<p>To se samoz\u0159ejm\u011b provozovateli nel\u00edbilo a za\u010dal p\u00edskat, \u017ee kredity nejsou na\u0161\u00edm majetkem (je fakt, \u017ee j\u00e1 jsem zobrazil banner u\u00a0sebe, ale m\u016fj kredit p\u0159edstavoval zobrazen\u00ed kdekoliv v\u00a0cel\u00e9 s\u00edti zapojen\u00fdch web\u016f) a \u017ee je takto prod\u00e1vat nem\u016f\u017eeme, n\u00e1sledn\u011b za\u010dal p\u0159evody kredit\u016f kontrolovat, a\u017e je nakonec zatrhl\u00a0\u00fapln\u011b.<\/p>\n<p>Pak se bohu\u017eel nedalo nic moc d\u011blat a p\u0159esto\u017ee jsem nakonec na jedno \u0159e\u0161en\u00ed p\u0159i\u0161el, tak jsem dom\u00e9nu a hosting mezit\u00edm zru\u0161il a cel\u00fd web smazal\u00a0\u2013 co\u017e m\u011b dnes tro\u0161ku mrz\u00ed, nebo\u0165 p\u0159i 2500\u00a0denn\u00edch n\u00e1v\u0161t\u011bvn\u00edc\u00edch \u00fazce specializovan\u00e9ho webu bych m\u011bl dnes s\u00a0<a href=\"https:\/\/blog.cernosice.cz\/index.php\/2007-03-22-prvnich-100-dolaru-vydelano\">AdSense<\/a> docela vystar\u00e1no.<\/p>\n<p><em>Nen\u00ed se pak \u010demu divit, \u017ee bannery jako takov\u00e9 u\u017e na \u010desk\u00e9m webu nejsou vid\u011bt (nebo je m\u00e1m jen vypnut\u00e9?) a v\u0161ichni p\u0159e\u0161li na Google AdSense (p\u0159\u00edpadn\u011b jinou kontextovou reklamu). Krom toho mi po\u0159\u00e1d nen\u00ed jasn\u00e9, pro\u010d se v\u0161ichni po Google opi\u010d\u00ed s\u00a0reklamou PPC (placeno za kliknut\u00ed), kdy\u017e o\u00a0jej\u00ed existenci v\u011bd\u011bli v\u0161ichni d\u00e1vno p\u0159edt\u00edm\u00a0\u2013 pamatuji si nap\u0159\u00edklad, \u017ee adult syst\u00e9my tak fungovaly u\u017e p\u0159ed rokem 2000.\u00a0A\u00a0je ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f pro z\u00e1kazn\u00edka levn\u011bj\u0161\u00ed, v\u00fdhodn\u011bj\u0161\u00ed a p\u0159edev\u0161\u00edm kontrolovateln\u011bj\u0161\u00ed zaplatit za p\u0159\u00edchoz\u00edho z\u00e1kazn\u00edka ne\u017e vyhodit pen\u00edze za tis\u00edce zobrazen\u00ed banneru.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sl\u00edbil jsem, \u017ee nap\u00ed\u0161u n\u011bco o\u00a0syst\u00e9mu Mr.Linx a tro\u0161ku m\u011b p\u0159edb\u011bhl Patrick Zandl v\u00a0jeho \u010dl\u00e1nku Nakoupit internetovou reklamu nen\u00ed takov\u00e1 sranda, kter\u00fd se dan\u00e9ho t\u00e9matu docela dot\u00fdk\u00e1. Prod\u00e1vat reklamn\u00ed prostor byl v\u00a0\u010desk\u00fdch zem\u00ed docela probl\u00e9m\u00a0\u2013 alespo\u0148 pro majitele mal\u00fdch web\u016f. Jeden takov\u00fd jsem m\u011bl\u00a0\u2013 pro p\u0159edstavu generoval asi 100.000\u00a0zobrazen\u00ed m\u011bs\u00ed\u010dn\u011b. Pokud jste cht\u011bli n\u011bco z\u00edskat, &hellip; <a href=\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> &#8222;Internetov\u00e1 reklama v mal\u00e9m&#8220;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","hentry","category-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internetov\u00e1 reklama v mal\u00e9m &#8211; Prochaine Bloguje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internetov\u00e1 reklama v mal\u00e9m &#8211; Prochaine Bloguje\" \/>\n<meta property=\"og:description\" content=\"Sl\u00edbil jsem, \u017ee nap\u00ed\u0161u n\u011bco o\u00a0syst\u00e9mu Mr.Linx a tro\u0161ku m\u011b p\u0159edb\u011bhl Patrick Zandl v\u00a0jeho \u010dl\u00e1nku Nakoupit internetovou reklamu nen\u00ed takov\u00e1 sranda, kter\u00fd se dan\u00e9ho t\u00e9matu docela dot\u00fdk\u00e1. Prod\u00e1vat reklamn\u00ed prostor byl v\u00a0\u010desk\u00fdch zem\u00ed docela probl\u00e9m\u00a0\u2013 alespo\u0148 pro majitele mal\u00fdch web\u016f. Jeden takov\u00fd jsem m\u011bl\u00a0\u2013 pro p\u0159edstavu generoval asi 100.000\u00a0zobrazen\u00ed m\u011bs\u00ed\u010dn\u011b. Pokud jste cht\u011bli n\u011bco z\u00edskat, &hellip; Pokra\u010dovat ve \u010dten\u00ed &quot;Internetov\u00e1 reklama v mal\u00e9m&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\" \/>\n<meta property=\"og:site_name\" content=\"Prochaine Bloguje\" \/>\n<meta property=\"article:published_time\" content=\"2007-08-14T19:40:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-04-12T17:16:43+00:00\" \/>\n<meta name=\"author\" content=\"Prochaine\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prochaine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\"},\"author\":{\"name\":\"Prochaine\",\"@id\":\"https:\/\/blog.cernosice.cz\/#\/schema\/person\/0186c2bbc40cb14e20651b8d029cf957\"},\"headline\":\"Internetov\u00e1 reklama v mal\u00e9m\",\"datePublished\":\"2007-08-14T19:40:01+00:00\",\"dateModified\":\"2008-04-12T17:16:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\"},\"wordCount\":638,\"commentCount\":0,\"articleSection\":[\"Internet\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\",\"url\":\"https:\/\/blog.cernosice.cz\/index.php\/2007-08-14-internetova-reklama-v-malem\",\"name\":\"Internetov\u00e1 reklama v mal\u00e9m &#8211; 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Prod\u00e1vat reklamn\u00ed prostor byl v\u00a0\u010desk\u00fdch zem\u00ed docela probl\u00e9m\u00a0\u2013 alespo\u0148 pro majitele mal\u00fdch web\u016f. Jeden takov\u00fd jsem m\u011bl\u00a0\u2013 pro p\u0159edstavu generoval asi 100.000\u00a0zobrazen\u00ed m\u011bs\u00ed\u010dn\u011b. 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