{"id":1193,"date":"2010-07-27T11:17:28","date_gmt":"2010-07-27T09:17:28","guid":{"rendered":"http:\/\/staging.cernosice.cz\/?p=1193"},"modified":"2012-02-05T16:39:39","modified_gmt":"2012-02-05T14:39:39","slug":"kterak-alza-kurvi-it-business","status":"publish","type":"post","link":"https:\/\/blog.cernosice.cz\/index.php\/2010-07-27-kterak-alza-kurvi-it-business","title":{"rendered":"Kterak Alza kurv\u00ed IT business"},"content":{"rendered":"

Zd\u00e1 se, \u017ee se Alza u\u017e vypo\u0159\u00e1dala v\u00a0probl\u00e9my s\u00a0reklamacemi, kter\u00e9 j\u00ed prov\u00e1zely dlouhou dobu. Nekone\u010dn\u00e9 fronty u\u017e jsou zd\u00e1 se (po v\u011bt\u0161inu roku) tak\u00e9 minulost\u00ed. A\u00a0osobn\u011b se mi hodn\u011b l\u00edb\u00ed pracovn\u00ed doba, kdy si pro v\u011bc skladem m\u016f\u017eete zaj\u00edt t\u0159eba v\u00a0ned\u011bli ve\u010der. Ale stejn\u011b se najde drobnost, kter\u00e1 m\u011b opravdu \u0161tve, tak\u017ee to pros\u00edm berte jako postesknut\u00ed mal\u00e9ho \u017eivnostn\u00edka.<\/em><\/p>\n

U\u017e se stalo tak n\u011bjak zvykem, \u017ee Alza<\/strong> tvo\u0159\u00ed ceny v\u00a0IT. Pokud m\u00e1 z\u00e1kazn\u00edk z\u00e1jem o\u00a0n\u011bjak\u00fd produkt, d\u00edv\u00e1 se automaticky na ceny v\u00a0Alze. Pokud vytv\u00e1\u0159\u00edm n\u011bjakou nab\u00eddku, tak to vlastn\u011b d\u011bl\u00e1m tak\u00e9. \u00dakol zn\u00ed jasn\u011b\u00a0\u2013 bu\u010f se dostat na cenu ni\u017e\u0161\u00ed (nebo alespo\u0148 stejnou) jako m\u00e1 Alza nebo m\u00edt na sklad\u011b (my\u0161leno velkobchodu) zbo\u017e\u00ed, kter\u00e9 z\u00e1kazn\u00edk pot\u0159ebuje a Alza jej\u00a0nem\u00e1.<\/p>\n

<\/p>\n

Bohu\u017eel nen\u00ed v\u00fdjimkou stav, kdy moje velkoobchodn\u00ed cena<\/strong> je t\u0159eba i\u00a0vy\u0161\u0161\u00ed, ne\u017e za jakou cenu stejn\u00e9 zbo\u017e\u00ed prod\u00e1v\u00e1 Alza a to i\u00a0v\u00a0p\u0159\u00edpad\u011b, kdy nakupujeme ze stejn\u00e9ho zdroje. Koneckonc\u016f to ch\u00e1pu\u00a0\u2013 v\u00a0prvn\u00ed \u0159ad\u011b velkoobchody Alze nab\u00eddnou lep\u0161\u00ed cenu d\u00edky velk\u00e9mu obratu, za druh\u00e9 kolikr\u00e1t Alza dostane r\u016fzn\u00e9 zp\u011btn\u00e9 rabaty a obvykle m\u00e1 dohody p\u0159\u00edmo s\u00a0dovozcem a p\u0159edev\u0161\u00edm Alze sta\u010d\u00ed prod\u00e1vat za mar\u017ee, kter\u00e9 drobn\u00e9ho podnikatele neu\u017eiv\u00ed\u00a0\u2013 p\u011bt stovek na notebooku (za 50\u00a0tis\u00edc s\u00a0dan\u00ed) je ur\u010dit\u011b dostate\u010dn\u00e1 mar\u017ee pro obchod se 4\u00a0mld. obratem, ale j\u00e1 bych takov\u00fdch notebook\u016f musel prodat des\u00edtky za m\u011bs\u00edc\u00a0\u2013 a v\u011b\u0159te mi, \u017ee notebook za 50\u00a0tis\u00edc prod\u00e1m tak jeden za\u00a0rok.<\/p>\n

\"\"<\/a><\/div>\n

Na konkr\u00e9tn\u00edm p\u0159\u00edpadu to vypad\u00e1 n\u00e1sledovn\u011b\u00a0\u2013 notebook Sony Vaio Z12X9E\/X<\/strong>, o\u00a0kter\u00fd m\u00e1 v\u00e1\u017en\u00fd z\u00e1jem m\u016fj z\u00e1kazn\u00edk stoj\u00ed v\u00a0Alze<\/strong> 44.158\u00a0K\u010d bez\u00a0DPH.<\/p>\n

\"\"<\/a><\/div>\n

Pokud bych ho cht\u011bl koupit v\u00a0SWS<\/strong>, tak za n\u011bj d\u00e1m 43.781\u00a0K\u010d bez DPH a doporu\u010den\u00e1 prodejn\u00ed cena je 45.825\u00a0K\u010d bez DPH (a bez autorsk\u00fdch a recykla\u010dn\u00edch poplatk\u016f)\u00a0\u2013 moje mar\u017ee by pak m\u011bla b\u00fdt kolem 2.000\u00a0K\u010d.<\/p>\n

\"\"<\/a><\/div>\n

V\u00a0eD‘ system<\/strong> bych za n\u011bj zaplatil 43.914\u00a0K\u010d bez DPH a prodejn\u00ed cenu mi doporu\u010duji ve v\u00fd\u0161i 45.775\u00a0K\u010d bez DPH\u00a0\u2013 mar\u017ee je tedy asi 1.900\u00a0K\u010d.<\/p>\n

\"\"<\/a><\/div>\n

V\u00a0m\u00e9m obl\u00edben\u00e9m AT Computers<\/strong> jsou ke m\u011b nejvelkorysej\u0161\u00ed a prodaj\u00ed mi ho za 43.782\u00a0K\u010d bez DPH a doporu\u010duj\u00ed, abych jej prodal za 50.340\u00a0K\u010d bez DPH, co\u017e je tro\u0161ku \u00falet, proto\u017ee samotn\u00e9 Sony doporu\u010duje 45.825\u00a0K\u010d bez DPH (co\u017e je p\u011bkn\u00fdch 54.990\u00a0K\u010d s\u00a0DPH). Na druhou stranu se ob\u010das d\u00e1 s\u00a0obchodn\u00edkem domluvit lep\u0161\u00ed cena\u00a0\u2013 tak\u017ee m\u00e1m nab\u00eddnutou cenu 43.126\u00a0K\u010d bez DPH, co\u017e je o\u00a01032\u00a0K\u010d levn\u011bji, ne\u017e nab\u00edz\u00ed Alza (v\u00a0prodejn\u00ed cen\u011b koncov\u00e9mu z\u00e1kazn\u00edkovi).<\/p>\n

T\u011bch 1032\u00a0K\u010d pak d\u011bl\u00e1 mar\u017ei 2,3% a to je opravdu sp\u00ed\u0161 k\u00a0pl\u00e1\u010di ne\u017e k\u00a0\u010demukoliv jin\u00e9mu.<\/p>\n

Jde to i\u00a0jinak<\/h3>\n

Docela se mi l\u00edb\u00ed partnersk\u00fd program ESET<\/strong>, kdy se antivirov\u00fd syst\u00e9m (a dal\u0161\u00ed software z\u00a0jejich nab\u00eddky) prod\u00e1v\u00e1 za cen\u00edkov\u00e9 ceny a m\u00e1te zaru\u010den\u00fd rabat dle typu partnersk\u00e9ho programu (tj. na z\u00e1klad\u011b lo\u0148sk\u00e9ho obratu). Nejsem si te\u010f jist\u00fd, ale m\u00e1m pocit, \u017ee povinnost dodr\u017eovat p\u0159i prodeji licenc\u00ed cen\u00edk je dokonce v\u00a0podm\u00ednk\u00e1ch partnersk\u00e9ho prodeje. Dokonce m\u00e1te zaru\u010denou jednu polovinu rabatu v\u00a0p\u0159\u00edpad\u011b, kdy si z\u00e1kazn\u00edk prodlou\u017een\u00ed licence zakoup\u00ed p\u0159\u00edmo p\u0159es web v\u00fdrobce.<\/p>\n

P\u0159idan\u00e1 hodnota<\/h3>\n

M\u016f\u017eete 100\u00d7 z\u00e1kazn\u00edkovi n\u011bco poradit, doporu\u010dit, sepsat nab\u00eddku a n\u011bkolik z\u00a0nich si toho stejn\u011b nev\u00e1\u017e\u00ed a p\u016fjdou si to koupit jinam jen aby u\u0161et\u0159ili p\u00e1r stovek, projeli litry paliva a str\u00e1vili p\u00e1r minut ve front\u011b. Fajn. Ale pr\u00e1v\u011b zde za\u010d\u00edn\u00e1 prostor pro to, co moloch typu Alza nedok\u00e1\u017ee, ale pro drobn\u00e9ho \u017eivnostn\u00edka m\u016f\u017ee b\u00fdt hra\u010dkou: b\u00fdt VAR (Value-added Reseller)<\/strong> neboli prodejci s\u00a0p\u0159idanou hodnotou. Dejme z\u00e1kazn\u00edk\u016fm to, co pot\u0159ebuj\u00ed. Notebooky toti\u017e nejsou housky. N\u011bkdo mus\u00ed z\u00e1kazn\u00edkovi (kter\u00fd to nedok\u00e1\u017ee) star\u00fd po\u010d\u00edtat zaz\u00e1lohovat, p\u0159esunout z\u00a0n\u011bj d\u016fle\u017eit\u00e1 data na nov\u00fd, zkop\u00edrovat obl\u00edben\u00e9, nastavit po\u0161tovn\u00edho klienta a p\u0159esunout po\u0161tu, zm\u011bnit pozad\u00ed, nainstalovat pot\u0159ebn\u00e9 programy, odstranit nepot\u0159ebn\u00fd balast, zkontrolovat aktualizace a zabezpe\u010dit antivirem. To nen\u00ed pr\u00e1ce na p\u011bt minut a moc dob\u0159e v\u00edte, \u017ee tohle si b\u011b\u017en\u00fd dom\u00e1c\u00ed u\u017eivatel ud\u011blat (obvykle) nedok\u00e1\u017ee.<\/p>\n

A\u00a0kdy\u017e jsme u\u00a0toho\u00a0\u2013 kolik u\u017eivatel\u016f si um\u00ed nainstalovat ADSL modem (dnes u\u017e to je na\u0161t\u011bst\u00ed hra\u010dka, ale pamatuji si na dobu, kdy se modemy od O2 je\u0161t\u011b nedod\u00e1valy p\u0159ednastaven\u00e9 z\u00a0v\u00fdroby). Kolik jich um\u00ed nastavit a zabezpe\u010dit bezdr\u00e1tov\u00e9 p\u0159ipojen\u00ed? Kolik jich um\u00ed rozchodit tisk\u00e1rnu p\u0159es tiskov\u00fd server, kdy\u017e n\u011bkte\u0159\u00ed ani nev\u011bd\u00ed jak vym\u011bnit\u00a0toner.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zd\u00e1 se, \u017ee se Alza u\u017e vypo\u0159\u00e1dala v\u00a0probl\u00e9my s\u00a0reklamacemi, kter\u00e9 j\u00ed prov\u00e1zely dlouhou dobu. Nekone\u010dn\u00e9 fronty u\u017e jsou zd\u00e1 se (po v\u011bt\u0161inu roku) tak\u00e9 minulost\u00ed. A\u00a0osobn\u011b se mi hodn\u011b l\u00edb\u00ed pracovn\u00ed doba, kdy si pro v\u011bc skladem m\u016f\u017eete zaj\u00edt t\u0159eba v\u00a0ned\u011bli ve\u010der. Ale stejn\u011b se najde drobnost, kter\u00e1 m\u011b opravdu \u0161tve, tak\u017ee to pros\u00edm berte … Pokra\u010dovat ve \u010dten\u00ed „Kterak Alza kurv\u00ed IT business“<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1193","post","type-post","status-publish","format-standard","hentry","category-sluzby"],"yoast_head":"\nKterak Alza kurv\u00ed IT business – Prochaine Bloguje<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.cernosice.cz\/index.php\/2010-07-27-kterak-alza-kurvi-it-business\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kterak Alza kurv\u00ed IT business – Prochaine Bloguje\" \/>\n<meta property=\"og:description\" content=\"Zd\u00e1 se, \u017ee se Alza u\u017e vypo\u0159\u00e1dala v\u00a0probl\u00e9my s\u00a0reklamacemi, kter\u00e9 j\u00ed prov\u00e1zely dlouhou dobu. Nekone\u010dn\u00e9 fronty u\u017e jsou zd\u00e1 se (po v\u011bt\u0161inu roku) tak\u00e9 minulost\u00ed. A\u00a0osobn\u011b se mi hodn\u011b l\u00edb\u00ed pracovn\u00ed doba, kdy si pro v\u011bc skladem m\u016f\u017eete zaj\u00edt t\u0159eba v\u00a0ned\u011bli ve\u010der. Ale stejn\u011b se najde drobnost, kter\u00e1 m\u011b opravdu \u0161tve, tak\u017ee to pros\u00edm berte … Pokra\u010dovat ve \u010dten\u00ed "Kterak Alza kurv\u00ed IT business"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.cernosice.cz\/index.php\/2010-07-27-kterak-alza-kurvi-it-business\" \/>\n<meta property=\"og:site_name\" content=\"Prochaine Bloguje\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-27T09:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-02-05T14:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.cernosice.cz\/images\/2010\/07\/_alza.png\" \/>\n<meta name=\"author\" content=\"Prochaine\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prochaine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" 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